September 2021 The Capital Hotels success story

The brief

If there’s one thing I know about marketing, it’s that happy customers create happy customers. This is why social proof is so intrinsic to our approach at Roubler, and why we worked with The Capital Hotels in South Africa to showcase their world-class workforce management processes and leverage their story to attract new interest in our offering.

The approach

From sourcing talent to storyboarding and production, we worked closely with The Capital Hotels team and our videographer to ensure the video celebrated the story of The Capital Hotels team, while carefully emphasising the part Roubler has had to play. Working across time zones was no barrier, thanks to Zoom, and effective communication meant that production timelines were adhered to and the video came together seamlessly.

The results

Our work with The Capital Hotels has resulted in engagement with a number of other hotel chains who are currently in the sales funnel. We will be using this video in the coming months as part of a highly targeted account based marketing campaign designed to convert hotel chains across South Africa.