Hamsi ABM campaign

To strengthen Unita’s presence in the Sydney hospitality sector, I developed an account-based marketing (ABM) campaign targeting established hospitality groups and operators planning new venues.

The campaign centred on Hamsi Taverna, a landmark restaurant at the landmark Sydney Fish Markets precinct, delivered by Unita for Efendy Group and designed by Alkot Studio.

The project provided a compelling opportunity to demonstrate Unita’s hospitality expertise, tell the story of an ambitious new venue and build credibility through a genuine client success story.

Created for:
Unita

Deliverables:
Campaign strategy
Client success story video
Dedicated landing page
Editorial in Hospitality Magazine
Editorial in Australian Design Review
Personalised email sequence
Personalised drect mail
Social media content

Results:
Gained brand awareness in the Sydney market
Engaged high-value target prospects
Generated significant sales pipeline
Delivered ROI of more than 1000%

Photography and videography credit: Pixel Factory.