My Home Chef website copy

Chef Chris Koehn is on a mission to help people enhance the quality of their life by incorporating healthy eating into their lifestyle. She believes there is a disconnect between Melbourne’s thriving food scene, and the fact that so many locals simply don’t have the time to prepare nutritious, delicious meals to nourish their bodies and minds. Drawing inspiration from Victoria’s incredible fresh produce, and influenced by the diverse cultures that have left their mark on the city’s cuisine, Chris brings the very best Melbourne has to offer straight to her clients’ tables.

I worked with Chris to update her website, undertaking SEO research, rewriting all content, and providing design recommendations to help create a compelling user experience and drive enquiries.

Below is a sample of the copy from her website, which I wrote for her “about” page.

My goal is to help you enhance the quality of your life by incorporating healthy eating into your lifestyle.

Melbourne prides itself on its thriving food scene and has become known as the gourmet capital of Australia. And yet, so many locals simply don’t have the time to prepare nutritious, delicious meals to nourish their bodies and minds.

That’s where I come in. My Home Chef is about so much more than just the food; it’s about creating more space in your life. I’m here to help you spend less time worrying about what’s for dinner, and more time focussing on what really matters to you.

Drawing inspiration from our incredible local produce, and influenced by the diverse cultures that have left their mark on our city’s cuisine, I bring the very best Melbourne has to offer straight to your table.

For me, sourcing market-fresh, seasonal ingredients is one of life’s simple pleasures. I can happily spend hours hunting down a particularly elusive middle eastern spice, or discussing the virtues of sustainable wild-caught seafood with my local fishmonger.

I bring this passion to every meal I prepare, to provide you with a practical solution so that you can eat well every day. I will fill your plate with mouth-watering, healthy food that makes you feel good.

Do you want to take the stress out of healthy eating?

I’d love to hear from you.