Roubler thought leadership series

When the Covid pandemic first hit, businesses around the world were scrambling to adapt to a rapidly changing situation. For HR professionals, the challenges were immediate, with shifting regulations, workforce disruptions and little clarity about what lay ahead.

Roubler, a workforce management technology company, had recently secured investment to accelerate its growth. Recognising that our existing marketing plans were no longer appropriate, I developed a rapid-response thought leadership campaign designed to provide genuine value to our audience while protecting our marketing investment.

Just two weeks after the first lockdown began, we launched a ten-day content series featuring business leaders from across our global client base. I researched topics, engaged industry experts and personally hosted daily video interviews and panel conversations, working with my marketing coordinator to produce and publish content the following day.

Created for:
Roubler

Deliverables:
Thought leadership strategy and campaign development
Industry research and content planning
Speaker engagement and interview preparation
Video interviews and panel facilitation
Video production and content coordination
Blog posts, white papers and campaign promotion

Results:
Achieved exceptionally high audience engagement
Increased brand awareness
Established Roubler’s position as a trusted source of industry insights