StarVale launch

StarVale is one of the UK’s leading fundraising lottery software providers – helping some of the UK’s largest charities including RSPCA and the British Heart Foundation raise hundreds of millions of pounds each year – and yet, at the start of 2024, their brand awareness was virtually non-existent.

New business was generated almost exclusively via word of mouth – which meant their ability to tap into growth opportunities was very limited.

It was time to officially launch the StarVale product to market – 25 years after its inception!